Where to find affiliates

You can find influencers on social media platforms. Wherever your potential customers spend their time online is a great place to look. A significant shift came in when it came to influencer content. Audiences started turning away from highly curated posts and looking for more authentic content that provides value and expertise. They can be accredited professionals, industry analysts, brand employees, and niche experts and can all be excellent influencers. For example, Cerave partnered with top estheticians like makeupforwomenofcolor to create educational content around their skincare products.

Influencers discuss how to use the product, what skin conditions they target, and why the ingredients work. You can recruit affiliates by sharing your brand and introducing your affiliate program offerings with group or forum members. Start with groups focused on your industry.

These groups can help you find affiliates that are already familiar with and active in your niche. They can easily share with others in the community. On the other end, you can try affiliate forums that focus on everything affiliate marketing. This is where to find affiliate marketers who are actively looking for new products to promote.

Members of these forums will likely be familiar with affiliate marketing. This means they can easily be on-boarded and start promoting right away. For finding professional affiliate marketers, we recommend doing your research beforehand. Reach out to similar brands with products or services that complement yours or are often bought by similar target audiences. Think of products or services you use together and can easily promote one another. This is also a win-win for them.

They will be able to bring in additional revenue from referral commissions and provide resources and recommendations to their customers. Keep this in mind when you are doing your marketing planning. Make sure you promote your affiliate program to the visitors that come to your website using a landing page.

The more people that know about it, the more likely they are to join your program. Detail the benefits, including the commission structure or commission rates depending on your setup. You can use social media also to talk about how excited you are about your affiliate program. The more enthusiastic you are about the program, the more they will want to join to earn money.

Blogging — Use your blog part of the time, to speak to potential affiliates. Your blog provides your audience with solutions to their problems. But, once you have an affiliate program, you can also mention how you want to help as many people as possible and your readers can help by becoming an affiliate. The best thing to do is to build relationships with people you think would like and promote your products.

Online Ads — Another way to attract affiliates is to advertise the program and its benefits. You can use Facebook, Twitter, or even Ad Words to market the program. This works very well, if you have a good product funnel, offer excellent commissions, and a wide range of products for your niche. Keep reminder info and an affiliate program link in a prominent place on your site. This should be short and link to further information about the program details.

Word-of-Mouth — People like to talk, so if you do a good job taking care of your affiliates and offer really great products, then super affiliates will notice you and talk about you. Plus, when they start promoting your products, other people in their circle will notice and join too. Be ready to explain what is so great about your product and how it benefits their audience. Hire someone who is familiar with your niche, who has connections to promote to super affiliates and who understands the software you use.

You can directly talk to their support representative or go to their knowledge hub. These networks offer pretty comprehensive guides for new businesses on how to use and exploit the full potential of affiliate marketing for their brand. Aside from these networks, you can also find affiliate programs directories to promote your program many of these are free, such as this one. Influencers are the talk of the town lately and it continues to echo in every marketing conference or blog.

They are people with strong followership based on their expertise or popularity in a specific niche. They can be actors, artists or even a stay at home dad. By using the influencer reach, selecting a suitable product based on the platform and, offering high-quality marketing material, you can increase your sales significantly. There are several platforms where you can find influencers who can help you get good results for your business. Say you are a gaming company, and you would like to find influencers to promote your gaming accessory or your game, the best option would be YouTube.

There are some pretty famous influencers like PewDiePie who would charge you pretty high for recommending your product but if you are just starting then there are several other influencers who are ready to work with you in your budget. As you can see there are the ones with millions of subscribers and then there are some with k subscribers as well. You can even go for channels with 50K subscribers. They are more than ready to work as an affiliate. People often start a blog if they are passionate about something.

Using these already established blogs is a good way to start your affiliate marketing. There are paid products that can help you connect with potential affiliates whose blog or site matches your needs like this one or you can do it yourself.

You can also find niche blogs in your target market and directly offer them your affiliate program. You can contact these blogs or websites by going to their About Us or Contact page and send them an email. But make sure to offer something worthy enough to catch their attention. They probably get these types of emails every day and even working with some affiliates already. So you need to be a little bit creative in your approach when asking them to join you as an affiliate. Coupon sites are still unbelievably popular among customers.

You can find several coupon sites, such as RetailMeNot, and contact them directly to discuss how to put your brand on their website. That shows clearly how varied the viewers of social media advertisements are. And more varied audiences mean greater chances of finding the perfect affiliate match for your business. Snapchat is also just one example of social media you can use to expand your reach. Specialized Facebook groups are going to be more highly focused on the things that matter to your business, just like industry forums and communities.

A good reputation can get you just about anything you need, including new affiliates. Word of mouth is impressive at drawing in leads, which means it gives you the chance to increase your conversion rate. The only downside of word of mouth as a marketing channel is its relative lack of structure. Affiliate networks are literally designed to be an excellent source of marketing partners.

Thus, you need to put effort into making your affiliate program compelling. What you need is a truly excellent commission structure that benefits all parties involved.

For example, you could choose to pay your affiliates every time their advertisements receive clicks. On the other hand, you could offer them higher commissions every time you make a sale thanks to their ads. This type of performance based payment is going to encourage your affiliates to put in extra work to make their ads excellent. One of the top traffic sources for affiliate marketers is blogging.

Niche bloggers combine the unique benefits of influencers and forums. While niche bloggers will typically have fewer followers than influencers , these followers will be highly dedicated. Another great way to reach affiliates is by using industry experts.

They have all the necessary niche knowledge of a blogger , alongside an influential position within the industry thanks to that knowledge. Experts within your industry will be able to help you pinpoint which promising partners are the best match for you and your goals. If you need a partner for your digital marketing strategy in particular, an expert can point you to the right company for the job or fill the need themselves.

Conferences are hubs of inter-company networking. Affiliate marketing conferences in particular are useful places to start building these connections. That means that all the potential is there — the only thing you need to do is reach out and seize it.

Speaking of reaching out, these conferences are an excellent opportunity to connect brands and agencies. Publications are an excellent method of finding affiliates for your business. Also, printed materials often reach different audiences from digital ones.

Any affiliates you gain through print publications are going to be invested in your company. That means any resulting partnership is more likely to be fruitful for all parties involved. You can also choose how widely to circulate your publication. Digital ads are another great way to draw in affiliates for your business. There are multiple kinds of online ads to invest in as well.