He taught both of his sons Charles Elmer Doolin and Earl Bernard Doolin about mechanical engineering and about writing patent applications for their inventions. As a teenager, C. He later used this early training to teach his sales force how to get more wear out of their tires. The family also owned the Highland Park Confectionary in San Antonio, and it was at the confectionary that the Frito corn chip was born. On July 10, , he responded to an ad in the San Antonio Express.
The ad, placed by Gustavo Olguin, listed for sale an original recipe for fried corn chips along with an adapted potato ricer and nineteen retail accounts. They thinned the masa and extruded it through slots cut in the bottom plate of the ricer, then snipped the extruded ribbons of masa straight into boiling oil. They named their corn chips Fritos and chartered the Frito Company in September of In C. By it had five manufacturing plants, including offices and a plant on the West Coast, and franchises all around the country, and it had expanded to include many new snack foods like roasted peanuts, peanut butter crackers, potato chips, and fried pork skins.
Doolin came up with many innovations that are taken for granted as standard business practices today. He pioneered the engineering of sales routes to assure that salesmen had adequate time for product servicing as well as their usual sales activities, and he was a leader in the area of research and development, investing substantially in research to improve performance of raw materials, manufacturing processes, and packaging.
With the recipe, Doolin improved on it and sold bags of it from his shop starting in By the s, Fritos had become a rage across the United States. Rather than producing batches by hand, he used factory equipment to produce large amounts of them. He sold these across the country. The still-new park was ripe for introducing fresh ideas to the American public. The Disneyland location — there was another in Dallas — even had a large, animatronic vending machine with the Frito mascot, Frito the Kid.
The vast amount of marketing behind the Frito brand helped to propel it to a national snack. Frito pie , in some places called a walking taco, should simply consist of chili and cheese topping the chips inside a single-serve Fritos bag. Though some may want to dress up this original recipe, please refrain from doing so to stick to the spirit of its origins.
Texas Monthly noted that the concoction required cans of Hormel chili and bags of Fritos. Soon after Disneyland opened in , the Casa de Fritos opened its doors to give visitors a taste of Mexican favorites like tamales and enchiladas.
The restaurant stuck around through the s and into the s, and in some tellings, it was indirectly responsible for the birth of another Frito-Lay favorite, Doritos. The restaurant featured an animatronic version of longtime brand mascot Frito Kid , a cowboy who would be retired in the late s for the blessedly short-lived and more than a little offensive Frito Bandito.
Regular Fritos are a hit with Americans, but around the world, there are some more unusual varieties. At night, after the family would hand-roll, thin, and deep-fry the dough made from that corn, they would pack it in five-cent bags, which Elmer would go sell throughout San Antonio the following day. The family could produce approximately ten pounds of Fritos in an hour.
Soon, however, the demand for the tasty corn chips rose, and the family had to move production to the garage and, later, to a duplex next-door to their house. Elmer and his brother Earl, who, as both secretary and vice president of the company, controlled the engineering and production of the chips, invented and patented a number a machines that helped dramatically increase production, such as a press that utilized a hammer to cut the Fritos into correctly sized strips. By , such mechanization allowed the Doolins to produce almost one hundred pounds of Fritos an hour.
Later that year, the Doolins relocated their company headquarters from San Antonio to Exchange Park in Dallas because of the advantageous central location and material supply.
0コメント